Many entrepreneurs around me who are troubled by cash flow have to give up their current projects. When they start again, they often become a super individual, handling everything from technology, sales, operations, to marketing. Only when they see that the marginal cash revenue exceeds the marginal cash cost will they hire people to expand.
Nowadays, many AI tools actually make it easier for people to become super individuals. The proportion of Solopreneurs (individual entrepreneurs) will continue to increase, where one person is a team that can handle everything.